This Week · AI & Data

Google pays publishers for AI answers

Google pays around 100 publishers for AI answers: under 880 euros over several months for some, over 880,000 euros a year for another.

Benedikt Langer 5 min October 4, 2026
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Number of the Week
74 %
of AI returns go to just 20% of companies

The AI dividend is highly uneven: a small top group captures most of the return. Why that is.

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Silvia Hänig
Voice in Focus

Silvia Hänig

Founder, iKOM Strategische Kommunikation

Silvia Hänig is an entrepreneur, communications strategist, investor and author. As founder of iKOM Strategische Kommunikation, she has for more than 20 years supported companies, organizations and NGOs in strategically realigning communications and people management during transformation phases.

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